Making drinking water a healthy habit

Across seven countries– USA, Canada, Mexico France, UK, Italy and China– there are key differences in how parents encourage their children to drink more water.

While high numbers of parents in all countries regularly make water available during meals, there are big differences in terms of how concerned parents are about their kids’ water consumption.

In a recent study about kids’ hydration1, few parents spontaneously mentioned ‘drinking water’ when asked about the healthy habits a child should have. But when asked, a majority of parents agreed that it was crucial that their kids drink enough water.

Setting limits on sugary drinks

The limits parents set on sugary drinks also vary. Canadian parents put the tightest controls on when children can drink sweet drinks, and Chinese parents offer the greatest number of opportunities for their children to consume sweet beverages.

However, in France, unlike in the other countries surveyed, a majority of parents both prefer that their children drink water, yet are still willing to allow them sweet drinks in order to make them happy.

Across all the countries, fathers and younger parents are more likely to be permissive than mothers and older parents, in terms of allowing their kids sweet drinks. Overall, parents mostly feel that they have sufficient information on healthy hydration.

Parents ensure kids drink enough water

 

1 The Ipsos survey was conducted online in September and October, 2018, and sampled 600 par-ents with children between 3 and 12 years old, and 200 kids in between 6 and 12 years old, per country, in Canada, the United States, Mexico, the United Kingdom, France, Italy, and China.